One key business solution merchant site owners always look for is a dependable payment processor to accept payments for online transactions. To the uninformed, however, payment processing is a complicated subject. There are many complex issues to begin with, specifically pertaining to the fundamentals of payment processing, payment gateway configuration, and some elements of third-party payment processors. Before we get down to the best payment processors, here are a few essentials about payment processing itself.
About Payment Gateways
A payment gateway is really a third-party company, like a bank, which connects your e-commerce software to your merchant account. This real-time facility lets you accept credit cards, atm cards, and other forms of online payment. Though not essential, a payment gateway has several benefits, like:
• You will find a feature that can provide your prospects real-time feedback on the payment status, most significantly if the payment card is not really accepted at all.
• You ride on speed and efficiency. If your business conducts large transactions, then you definitely benefit by speed, efficiency, and significantly lower processing fees.
• You start out straightaway. No waiting time is required to start your business. A payment gateway starts accepting debit or credit cards immediately. To summarize, payment gateways accepts information, encrypts it, and transmits it over the web.
Setting Up Gateway Configuration
Putting together your payment gateway essentially consists of two steps.
• The initial step involves your merchant account and your gateway provider. You should provide access to the gateway provider simply by making available all needed information.
• Within the second step, the payment gateway will configure using the payment processor. All that a payment processor ask you would be to log in, proceed to configuration and payment methods, and then select the payment gateway. You may ask whether you can configure different checkout choices. Yes, you can. You can either authorize funds or ask the consumer to help make real-time payment during actual checkout. Your final decision will be based upon your business model. Real-time payment necessitates that you ship the merchandize in a specified period. In case you are unable to achieve this, picking out the other alternative is really a more sensible choice. Deciding on a “Authorize Funds” enables you to put a short-term hold on the customers’ funds till you ship your product.
Understanding Third-Party Processors
Simply put, one third-party processor is a vendor who charges your customers’ charge cards on your behalf then transfers the cash electronically for your account. Many online merchants would rather have both the third-party processor and the payment gateway. This way, you can make sure that your prospective buyer has their preferred payment method and it is not turned away. Now that you have the basics, we can focus on what features the very best payment processors have.
A good payment processor
• Provides merchant account services efficiently. Good customer care is important. Accessibility of 24×7 help provides lots of reassurance that there is somebody to troubleshoot your problems.
• Has an effective antifraud solution in position. You hear a great deal about credit card frauds happening these days. Bank cards are stolen, lost, or misused by false information. The very best payment processors verify billing and shipping addresses with those provided by MasterCard/Visa. In addition, card security codes are set up to ensure that the buyer actually owns the card. • Provides you with accurate financial information.
• Has a recurring billing feature. This basically means automatically collecting payment installments following a fixed duration.
• Have reasonable rates and fees. However, you must remember that every payment processor may have different groups of rates. For instance, they may have an assortment of rates, including discount rates, chargebacks, or transaction rates, along with application fees, ongoing fees, and settlement fees. Picking the best payment processor will entail evaluating all financial elements of the costs and fees.
• Is dependable in all respects. Any weak link within the payment processing system means loss of customer confidence, which translates into lack of business. There are numerous dependable and well-known payment processors on the market. The only thing you cgigrs to do is evaluate the benefits and disadvantages each processer has.
A few of the well-known names in the business are Google Checkout, PayPal, MiraPay, and Authorize.net, to name a few. They have got survived the competition and are thriving because they have built customer trust through providing a reliable, secure, and fast payment environment.