One key business solution merchant webmasters always look for is a dependable payment processor to accept payments for on-line transactions. To the uninformed, however, payment processing is a difficult subject. There are lots of complex issues to start with, specifically pertaining to the basic principles of payment processing, payment gateway configuration, plus some aspects of third-party payment processors. Before we get down to the best payment processors, here are some basics about payment processing itself.
About Payment Gateways
A payment gateway is a third-party company, like a bank, which connects your e-commerce software in your processing account. This real-time facility allows you to accept bank cards, atm cards, and other types of online payment. Though not essential, a payment gateway has many benefits, such as:
• You should have a feature that will provide your prospects real-time feedback on their own payment status, above all in the event the payment card will not be accepted at all.
• You ride on speed and efficiency. Should your business conducts large transactions, then you certainly benefit by speed, efficiency, and significantly lower processing fees.
• You begin straightaway. No waiting time is needed to start your business. A payment gateway starts accepting debit or credit cards immediately. To summarize, payment gateways accepts information, encrypts it, and transmits it over the internet.
Establishing Gateway Configuration
Setting up your payment gateway essentially includes two steps.
• Step one involves your processing account as well as your gateway provider. You should provide access to the gateway provider by making available all needed information.
• Inside the second step, the payment gateway will configure using the payment processor. Everything that a payment processor will ask you is to log in, go to configuration and payment methods, and after that select the payment gateway. You may ask whether you can configure different checkout choices. Yes, you can. You can either authorize funds or ask the customer to create real-time payment during actual checkout. Your final decision depends upon your business model. Real-time payment requires that you ship the merchandize within a specified period. For those who are not able to achieve this, picking out the other alternative is actually a better option. The option of “Authorize Funds” allows you to put a temporary hold on the customers’ funds till you ship your product.
Understanding Third-Party Processors
Simply put, another-party processor is really a vendor who charges your customers’ credit cards as your representative and after that transfers the money electronically for your account. Many online merchants choose to have both the third-party processor as well as the payment gateway. This way, you can ensure your prospective buyer has her or his preferred payment method and is also not turned away. Now that you possess the basics, we can focus on what features the very best payment processors have.
A great payment processor
• Provides processing account services efficiently. Good customer support is essential. Availability of 24×7 help provides plenty of reassurance that there is someone to troubleshoot your problems.
• Comes with an effective antifraud solution in place. You hear a lot about charge card frauds happening today. Charge cards are stolen, lost, or misused by false information. The very best payment processors verify billing and shipping addresses with those supplied by MasterCard/Visa. Additionally, card security codes are put in place to ensure that this buyer actually owns the credit card. • Gives you accurate financial information.
• Has a recurring billing feature. This basically means automatically collecting payment installments after a fixed duration.
• Have reasonable rates and fees. However, you have to remember that each payment processor may have different groups of rates. As an example, they may have a big selection of rates, such as discount rates, chargebacks, or transaction rates, along with application fees, ongoing fees, and settlement fees. Choosing the best payment processor will entail evaluating all financial aspects of the costs and fees.
• Is dependable in most respects. Any weak link in the payment processing system means lack of customer confidence, and this means lack of business. There are numerous dependable and well-known payment processors on the market. The only thing you oajgwd to perform is evaluate the benefits and disadvantages each processer has.
A few of the well-known names in the industry are Google Checkout, PayPal, MiraPay, and Authorize.net, to name a few. They have survived the competition and therefore are thriving simply because they have built customer trust by offering the best, secure, and fast payment environment.