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Is the podcasting vs. radio’ showdown finally planning to take center stage? It seems like podcasting along with other alternative causes of entertainment have finally triggered traditional corporate radio to react. In November of 2004, Bridge Ratings & Research released a study that indicated that the terrestrial radio audience was slowly slipping away. During the last month or two of 2005, the reports show that typically, that ‘slippage’ has either stopped or slowed down. The youngest group – 12 – 24 years of age – showed probably the most interest in alternative media and also the least interest in traditional radio.

The older groups showed slight increases in their usage of radio, even though many are still spending considerable time with what’s considered alternative media: TV, Internet, Recorded Music, Books and Magazines.

The report doesn’t break out your impact of podcasting, but it does mention iPods and MP3 listening as having an effect, especially on the younger demographics.

For me as a result sense. Younger audiences are more drawn to technologies. They’ll glom onto MP3 players and podcasts and reject a lot of the tradition time-wasters with their parents like books and television, in favour of downloading songs online, browsing the web and sticking those earbuds to their head and tuning out any local radio station.

Provided by two-plus decades in radio, I know how hard it is to get and sustain an audience whenever you DON’T have each of the competition of 2006. In 1976, you might have had a neighborhood paper and some TV channels and a few local competing radio stations.

So a radio programmer today presently has to compete with 500 channels of cable TV, satellite radio, podcasting, not to mention another traditional media sources, such as local and national newspapers and magazines, etc.

Where does that leave radio and podcasting?

Coming from a personal standpoint, I don’t have much interest in local radio. Sure it will come up on occasion in my car, only because I’ve gone through all of my CDs and prefer to use a local station fill out the space rather than silence.

When I get to sleep, I actually have my clock radio playing a neighborhood classic rock station. Unfortunately, the station is belonging to a large media corporation that owns hundreds, if not 1000s of radio stations across America. So their announcers are forwarded to not say a whole lot and consequently are allowed to have almost no personality. And ‘after hours’ – when there is no live person behind the microphone – we receive automation, which means no live person, no voice tracking (which may at the very least sound kind of like a live person); just song – song – song – commercial – station promo liner – song – song, etc…


On the other hand, after i fire up a podcast, I am just suddenly invited into the realm of a genuine person – somebody that talks, eats, breathes and is passionate about their subject, whether its folk music, cult movies, hardcore alternative rock or wine-making.
Podcasting is REAL. It may not hold the production price of a professional stereo station, but really, who the besides cares? You don’t pay attention to podcasting to obtain the highest quality. You pay attention to a podcast to acquire a genuine person.

And that’s what is going to carry on and draw increasing numbers of people to podcasts, regardless of whether listening or obtaining before the mic and creating their own podcast.

I think as people we must have the personal interaction, and in case it indicates listening to a man sit down before a campfire, enjoying his ukulele and whispering concerning the stars above, then plenty of us will be in; we’re there!

Radio is not really disappearing. The smart programmers are likely to let their air staff be a little more genuine, particularly when they see the inroads that podcasting continues to help make to their viewers. Oddly enough, nearby stereo stations have an benefit. Within the city I live, you can find a handful of nearby stations. One plays plenty of syndicated coding and extremely little nearby coding. They make it through since they provide a great lineup of national speak coding.

Another station is completely nearby: anything you hear is carried out from their recording studio, from enjoying the weird mix of tunes that make you need to giggle, weep, shout, cringe and turn the damn factor away – all inside a 30 ymtwua period – for the local announcers who are at different phases talented, untalented, refined, raw, goofy, tender, idiotic, enthusiastic and uncaring.

Most importantly, they’re Genuine. And that’s the ultimate attraction – and resistant.

It’s like the locally owned stereo stations already are doing what podcasters are performing – being human.

It’s just that podcasters still have severe latitude, and also the local stereo folks must stay within certain boundaries.

In case it’s the limitless boundaries you’re searching for within your world, look for a podcast that talks to you, pay attention to them support them, and let them know you’re on the market!

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