Nearing the end of 2019, Google started letting webmasters know about impending changes to their online search engine ranking system that would have effect on how sites would be viewed in 2020. To continue to rank well in 2020, websites should hit certain additional criteria. In the following paragraphs, I discuss these key new changes which will impact your website’s organic SEO rankings in the Internet Search Engine.
The very first item on their own list is the one about being sure that your web site has a published SSL certificate in place. Now, so far as Internet search rankings go, you will start to be penalized should you not provide an SSL certificate set up on your own site.
Among the first moves in this regard already now in position, is the fact should you not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer bear in mind that the website is not secured. Clicking on the exclamation mark brings up the details in the security infraction. This new item has become already in place on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense these days and also you can get them put in place for as low as about $26 annually if you are not running an e-commerce site contributing to $70 or so when you are. Google is very thinking about customers being protected as they head to websites directed by Google and they would like to make certain that customer data entered on these websites is encrypted along with a person’s details are kept safe. In this regard, they will likely therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in position. So, if being found by Google organically is essential to you personally, this can be a step you will have to take together with your site.
Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be listening to their complaints. Google has found that popup adds often can cover a complete screen on the mobile device and can even be hard to remove. Now as Googlebot crawls your webpages and then in particular, your mobile webpages, remember that they will be looking on popup adds with disfavor along with your page will be penalized if popup adds are found.
Google’s move here is because they are planning to deliver quality content with their search and “AdWords” customers on behalf of their advertisers. They are on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose is always to popup an add to sell something. Advertising on the web is going to start to change due to this new internet search engine ranking requirement so if you are seeking to be found and also you currently run popups on your own pages, you will be planning to start doing a bit of rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
The next change necessary for 2017 is going to see many people scrambling to improve their internet site design architectures. Up to 50 % of all Internet connection these days is carried out by mobile phones including tablets.
In a recent study completed by a Google subsidiary company, it absolutely was found that this average load time for a webpage on a mobile phone continues to be sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand have only an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their online search engine and for their AdWords advertisers, are not getting loaded.
So things are changing. Google presently has setup a totally separate internet search engine “page indexing” database within their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google can make note of it along with your page will not be showing up inside their search engine results for users up until you can get this fixed.
With well over 50% of website interactions now originating from mobile, this has the chance of cutting your total website visitors by nearly half once your pages have been flagged by Googlebot as being slow loading – not too mobile was working for you anyway with approximately 53% of men and women clicking off before your page ever got loaded to start with.
In fact, many WordPress theme providers are now scrambling to construct and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however regarding whether or not they will be able to get down to the 2-4 second page loading time “sweet-spot” requirements now being required by Google.
To hit loading times which are consistently this fast, will pretty much require the construction of “natively coded, responsive” webpages that do not use widgets of any sort. And even the time take to convert the content of the anhnir fat page in to a fast loading, content filled mobile page takes time that may still keep your page out from the fast loading category.
To sum up, the Google search engine today wants professionally built, natively coded webpages to serve up solid content to the customers on mobile devices. To reach your goals having a website organically in the future as a result, will require for a lot of online entrepreneurs, a requirement to rebuild existing websites.